WHY DO YOU NEED SOCIAL MEDIA
Social Media was born out of necessity to connect one part of the world to another. It’s important that as a brand you don’t see social media as a sales tool but as a relationship-building tool. People buy into brands they have a relationship with and brands they trust.
When people use social media they aren’t in the mood to ONLY buy stuff. Instead, they’re in the mood for a connection. Rather than being commercial, it’s important to be personal. It’s what separates a great company from a merely good one.